Lunch Time is Prospect Time

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It’s not enough for you to sit in your office at the car dealership and wait for people to come to you.

Going out into the big, wide world and actively prospecting for car buyers is what will get you the sales you want.

One way to do this is to prospect during your lunch hour.

Here’s a tip – don’t go to the same restaurant every day.

Visit a new restaurant a couple of times a week, and engage your waiter and maître d’ in conversation. Get to know them over the course of a few days or even weeks. It’s important to be a “people person,” and show genuine interest in them.

You’ll talk about yourself as well, of course, and that you’re a car salesman.  When the time is right – and this could be within a couple of hours of the same visit or on a subsequent visit, ask that key question, “Do you know anyone who is looking for a new or used vehicle? My dealership has a referral program – you send someone to me and I make the sale, you get $100.”

Then, stop back at the same restaurant periodically, and talk to the same waiters/waitresses and maitre’ d. You want them to know you by name, and actively work on your behalf. Service people tend to be pretty gregarious and will chat with their customers. If anyone mentions they’re looking for a new car – chances are that waiter or maître -d will mention your name!

At the same time, if the restaurant in question has a notice board for business cards – make sure you place your business card in a prominent place. You may only get one nibble out of twenty cards – but that’s a nibble that can catch you a nice commission.

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